Title

MIK Roots

MIK Roots

Category

Fashion Film

Client

Kingz Kimonos

Kingz Kimonos

Overview

A global campaign for Kingz Kimonos, celebrating the roots of Mica Galvão and the cultural legacy of Brazilian Jiu-Jitsu.

Filmed in Brazil and produced by FIRMA AVI, this limited-edition campaign honors the origins of Mica Galvão — born in Manaus and forged through a humble journey. The MI-K Roots kimono carries the essence of the Amazon, with tribal-inspired patterns and details that reflect the spirit of its people. Each piece comes with a handcrafted jute bag, paying tribute to traditional indigenous craft.

Credits

Director

Pedro Yasbek

Pedro Yasbek

Co-Director

Rodrigo Siqueira

Rodrigo Siqueira