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Overview
Audiovisual coverage of Riachuelo’s brand activations at the biggest surf event on the WSL tour, featuring their newly sponsored athlete, Italo Ferreira.
Coverage of Riachuelo’s brand activations during the largest event of the World Surf League tour in Saquarema, which also marked the debut of their new sponsored athlete, Italo Ferreira. The project included a dedicated interview with Italo, real-time video delivery, as well as photos and GIFs for social media, reinforcing Riachuelo’s positioning within sports and culture.
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