Lojix is a live commerce project created by FARM in collaboration with FIRMA AVI, combining audiovisual production, live streaming and real time sales.

Through live broadcasts, brands connect with their audience in a more dynamic and interactive way, allowing viewers to engage, ask questions and purchase while the content happens.

Developed during the pandemic, Lojix has generated millions in sales and stands as a strong case of audiovisual applied directly to e commerce, where content becomes a sales channel.