To mark its arrival in Brazil, Shark Beauty partnered with Misci in a collaboration that goes beyond product. O Culto a Si is a fashion film that captures the intersection of fashion and beauty as a form of authentic expression — an extension of the brand’s performance-driven runway show.

With precise aesthetic direction and a sensorial narrative, the film elevates Shark Beauty’s tools to instruments of personal freedom. An invitation to celebrate your essence — with no rules, no limits.